uduX Partners Piggyvest to Help Nigerians Invest in their Favorite Musicians
uduX, a Nigerian music streaming service has partnered with PiggyVest to developed an artists investment program called PopRev. The new product will allow fans to invest in a musician’s project and make profits based on its digital streaming performance.
According to the CEO of uduX, Chidi Okeke, PopRev intends to harness the opportunity between musicians and people who are directly ‘invested’ in their music.
“PopRev gives artists access to funding while letting them keep their masters. It’s about sharing. Creating meaningful experiences that people can connect with and root for.”Chidi Okeke, CEO of uduX
Chidi explained that it is creating a new artist revenue model driven by fans’ social engagement and the new normal of ‘sharing’.
“We want to give investors access to metrics and the performance of their investments on-demand. For the wider industry, we’re providing a leg-up to the untapped potential of musical talent in the African diaspora,” he concluded.
uduX Boss is not alone as popular Afrobeats star, Davido also believes that the PopRev platform is coming at a time when it is needed.
“An initiative like PopRev will afford a lot of creators who, for example, struggled through the lockdown, the privilege to create without concerns of funding. This is timely and needful,”Nigerian international Afrobeats star, Davido
He explained that the COVID-19 and lockdown situation made it more obvious than ever that it is not sustainable for artists to depend solely on live performances to fund and extend their art.
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