When it comes to creativity, TikTok endeavours to rid barriers that make creativity a herculean task or brings dissatisfaction to creators on the app.
On Thursday, creators were delighted to get the news that TikTok has extended its video length to three minutes as opposed to the usual one minute. Industry experts described the action as using one stone to kill two birds. It’s glaring that TikTok is upholding client satisfaction yet staying ahead of competitors.
“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” product manager Drew Kirchhoff said in a post.
According to Kirchhoff, in coming weeks, it’s expected that over one billion TikTok users will be able to use the three minutes video feature, although some creators already have access.
“Some of you might have come across a longer video on TikTok already – we’ve been letting creators around the world experiment with the expanded format,” Kirchhoff said.
Speaking of competitors, TikTok very evidently despite being arguably the most popular app for making flexible creative videos, it still has YouTube and Triller to contend with hence the need to be versatile with new inventions.
Also to jump in on experimenting with video features soon is Facebook. “Video sharing and viewing are driving a lot of growth at online platforms, and Instagram needs to “lean into” it more.” Head of Instagram, Adam Mosseri said.
“We are no longer a photo-sharing app. There is some serious competition now. TikTok is huge; YouTube is even bigger, and there are lots of other upstarts as well.” He added.