LetsGo Group, a leading retail finance firm in Africa, has launched LetsGo digital campaign through LetsGo, its digital financial technology platform. This, according to the company, is an enabler to deepen financial inclusion across African.
According to the Group, it has chosen two budding markets, Nigeria and Botswana, as the first two countries in which the ‘LetsGo digital’ will be rolled out. Through LetsGo, Nigerians have the power to be and the power to do, beginning with Government employees and civil servants under the brand’s established deduction from source model.
Through the LetsGo App (Android launched, iOS to follow), Letshego customers have access to simple financial beyond banking services on the go, to enhance their lifestyles.
Andrew Fening Okai, Letshego’s Group Chief Executive said, “Having just celebrated Africa Day, and as we navigate through a global pandemic, there is no better time for us to encourage our fellow citizens of Africa to work together in overcoming our challenges, and Rise Up! Letshego remains committed to improving lives by extending access to appropriate financial solutions, progressing towards our ambition to be a world-class retail financial organisation. Digital is no longer a revolution; digital is life!”
The campaign is the work of renowned Nigerian music video director, Sesan Ogunro, who brings dynamism, boldness and creativity to his work and runs a multi-award winning video production company based in Lagos, Nigeria, serving all of Africa.
The campaign also includes representation from creatives across each of Letshego’s markets, to immortalise key iconic scenes and elements of Africa’s landscape.
LetsGo solutions enable customers to achieve their aspirations, empowering a progressive generation of cultural change in this new normal. With simple digital financial and beyond banking solutions that are tailored to support life goals and help improve the lives of our customers, bringing tangible spin-off benefits for our local communities, Letshego remains resolute in changing the landscape of inclusive financial services in Africa.