Social networking service, Instagram has upgraded Real to 60 seconds, double the previous time limit of 30 seconds.
Instagram Reels was originally launched with a brief time limit of 15 seconds, but then quickly doubled it just a month later. Reels is almost a year old now, so it seems like it’s time for an update again.
Reels is a fairly new feature addition: Instagram rolled it out last year after months of testing, giving users an alternative to TikTok that lives within the app itself.
Until recently, TikTok videos were restricted to one minute and it is with that time limit, the platform has really expanded. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with. TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.
Instagram has yet to share in detail how well Reels is doing, but Instagram’s leader, Adam Mosseri, said in January that “we have to be honest that TikTok is ahead.” For what it’s worth, I saw a ripped Instagram Reels video on TikTok for the first time recently, so that’s something.