Facebook is planning to hire 10,000 people in the European Union to develop a so-called metaverse.
A metaverse is an online world where people can game, work and communicate in a virtual environment, often using VR headsets.
Facebook CEO Mark Zuckerberg has been a leading voice on the concept.
The announcement comes as Facebook deals with the fallout of a damaging scandal and faces increased calls for regulation to curb its influence.
“The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be shaping it right from the start,” Facebook said in a blog post.
The new jobs being created over the next five years will include “highly specialised engineers”.