…Beyond simple recycling of packaging boxes, upcycling adds new artistic value
With the health of the environment arguably one of the most pressing concerns in the world today, it is a good time to take stock, reflect and give serious thought to how we can all do our part to create a more sustainable future. In the consumer electronics industry, LG Electronics continues to show its commitment to protecting the planet and delivering a better life for all by reducing the environmental impact of its innovations at every stage of the product lifecycle.
In an event held at Nike Art Gallery in Lagos, Nigeria LG Electronics exhibited art works made from recycled OLED TV packaging boxes as part of ESG (Environmental, Social, Governance) management.
In her opening Speech, Founder and CEO of CYCDI- Solution17 Green – Ms. Foluke Michael said the journey to revert the global situation by turning challenges into opportunities has begun and everyone everywhere must be involved to ACT for the planet.
“The goal of a livable planet is achievable if the government, decision makers, businesses, students, and individuals can transition from current realities and behaviour to a more climate-friendly society”. We aim to create a minimum of five million green entrepreneurs across Africa through Entrepreneurship Network Marketing by September 25, 2030. The goal was activated with the launch of Naija Climate Now and Tress from Art between 2021 and 2022, she said.
In his speech, Pathway to Clean Energy, Environmental Protection and Waste to Wealth, Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru said LG Electronics is focusing on developing innovations across Sustainability for the Environment. “We are committed to providing electronic products that help customers live better and to support this, we are constantly developing new initiatives to support our Green Product Strategy.”
During the exhibition of recycling art (LG Waste to Wealth) to respond to climate change, presentation of works made from OLED TV packaging boxes were shown to all attendees. For this exhibition, LG collaborated with African climate change response non-governmental organization (NGO) ‘Solution 17’ and local young artists and Influencers. The exhibition runs until the end of this year.
“The participating artists and Influencers went beyond the simple recycling of TV and Air Conditioner packaging boxes, reprocessed them and upcycled them into completely new works of art, in line with the exhibition concept of ‘giving waste a new value and turning it into an asset’. In fact, if you look at the materials and shapes of the works exhibited this time, there are many things that are so elaborately made that they do not appear to have been made using packaging boxes, Elluru said.
Through this exhibition, LG Electronics will not only actively take the lead in local sustainability efforts, but also inform many customers that LG products such as OLED TV, Soundbar and Air Conditioner are made with consideration to the environmental impact of not only themselves but also packaging boxes.
In fact, LG Electronics has been using recycled packaging materials that do not use color ink in the packaging boxes of all TV products, including OLED to increase resource utilization. In addition, based on innovative technologies such as OLED, it is taking the lead in efforts such as reducing the source of plastic use in the TV business and increasing the use of renewable raw materials in products.
Because LG OLED TVs do not require a backlight that shoots light from behind the screen, they have fewer parts compared to LCD TVs of the same class, and their structure is simple, resulting in excellent resource efficiency. The amount of plastic required to produce the 65-inch LG OLED EVO (65C2) released by LG Electronics this year is only 40% of that of an LCD TV (65UQ80) with the same screen size.
Expand the use of recycled plastics as well, recycled plastic, which was applied to some LCD TVs such as QNED last year, has been expanded to OLED this year. Through this, it is expected that about 3,000 tons of waste plastic will be recycled per year in TV alone.
In particular, from this year, LG Electronics has applied a new composite fiber structure to all OLED EVO models, significantly reducing product weight and reducing carbon dioxide emissions during product transportation. When a 65-inch OLED EVO (65C2) is loaded in a transport container (based on 40 feet), about 150 units can be transported at a time. Compared to last year’s equivalent model (65CC1), the container weighs 2.4 tons decreases by about
The event tagged “JUST ACT” in collaboration with Solution17 to proffer solutions to the world’s most pressing problems by applying the 17 SDGs brought together the crème de la crème of the society. The event had in attendance Chief (Mrs.) Nike Okundaye – Founder and CEO of Nike Art Gallery; Consul General of Germany to Nigeria – H.E Weert Börner; HRM Oba Alayeluwa Saheed Ademola His Royal Majesty, Elegushi of Ikate kingdom; Dr. Elizabeth Jack-Rich – The Founder and CEO, ELIZABETH JACK-RICH AID FOUNDATION, Mr. Dongyoun Kim – MD, LG Electronics West African Operations; Mr. Segun Almaaroof – Award Winning Artist and Curator; Prof. Adeniyi Olayanju – Professor of Sustainable Agricultural Mechanization, the Pioneer Vice Chancellor Philomath University; The Director, United Nations Information Centre for Nigeria – Mr. Ronald Kayanja; Founder and CEO of CYCDI- Solution17 Green – Ms. Foluke Michael, General Manager Air Solutions, LG Electronics West African Operations, Mr. Joonkyu Song and Mr. Hari Elluru – Head, Corporate Marketing, LG Electronics West African Operations, among others.
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