First coined by Bowlby and Ainsworth in the 1950’s, attachment theory suggests that there are four styles of attachment – avoidant, anxious, secure and disorganized – that influence how we communicate and behave in relationships. Attachment theory continues to be a hot topic across social media in 2023, but have you ever considered how your attachment style might impact the way you […]
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WhatsApp Launches Standalone App for Wear OS
WhatsApp has officially released its dedicated app for smartwatches powered by Google’s Wear OS, following a highly anticipated launch and extensive beta testing. With the new Wear OS app, WhatsApp users can now conveniently initiate conversations, respond to messages, and even make voice calls without needing to have their smartphones […]
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Meta celebrates Africa’s ‘Rising Stars’ in its 2023 ‘Made by Africa, Loved by the World’ campaign
As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global […]
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One WhatsApp account, now across multiple phones
Last year, we introduced the ability for users globally to message seamlessly across all their devices, while maintaining the same level of privacy and security. Today, we’re improving our multi-device offering further by introducing the ability to use the same WhatsApp account on multiple phones. A feature highly requested by […]
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Google reveals top searches that captured the interest of Nigerians in the first three months this year
Peter Obi, INEC, ‘Who is your guy?’ by Spyro, ‘When is Easter 2023’ and ‘How to check my polling unit’ topped trending searches by Nigerians in the first quarter of 2023 A captivating blend of politics, pop culture, and curiosity swept across the Nigerian digital landscape in the first quarter […]
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Five Ways Businesses in Nigeria Can Drive Sales This Ramadan
As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of […]
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Meta reveals behavioural insight on Nigerian shoppers during Ramadan to guide advertisers
Research highlights that 77% of shoppers or observers in Nigeria felt more connected to a brand after seeing Ramadan or Eid content on Facebook or Instagram Meta presents the 2023 Ramadan insight study to explore the significant opportunities that comes with the #MonthOfGood season. To better understand the behaviours of […]
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Meta is protecting the integrity of the Nigeria elections
Following Meta’s announcement in December about the steps the brand is taking to protect the integrity of the Nigeria elections, on Friday, the social media giant shared additional efforts ahead of the election in a newsroom post. This work will continue in the lead-up to, during and after the vote. […]
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Meta Releases Sub-Saharan Africa ‘2022 Year In Review’ highlighting key milestones across the region
Today, Meta released its `2022 Africa Year in Review, capturing some of the company’s investments and initiatives in Sub-Saharan Africa across innovation, its support of SMBs and Creators as well as its work connecting communities. Showcased through an infographic and short video, this highlights Meta’s ongoing milestones and successes across […]
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One-Quarter SMBs Expected to Make Half their Annual Revenue in the Final Months of the Year – Meta
The festive season is a critical period for small businesses as a study from Meta’s latest Global State of Small business Report shows that 25% of SMB owners expect to make more than half of their annual revenue in the final months of the year. However, the study observed that as the […]