A new social networking application, Amaze, that connects talents and their fan base is looking to take Africa by storm. The tech start-up, which has secured the backing of A-list investors such as The Temple Company, I&I VC, Don Jazzy and Bisola Aiyeola has unlocked new monetisation opportunities for talents across Africa.
The app pulls together a vast and diversified pool of talents across music, sports, arts, TV and radio, politics, business and religion. Through it, fans can request personalised videos and shout-outs for themselves and their loved-ones.
The company’s Product Manager, Ebun Feyisetan, noted that the vision was to create a platform where talents can connect personally with their fans, and give fans unprecedented access to the talents they admire he most. She said, “We believe that we can help eliminate the parasocial relationships that currently exist between both parties and create truly magical moments.
“We also discovered another interesting use case for the app, where celebrity endorsements have been restricted to businesses with the deepest pockets. We are looking to break that barrier and introduce a new pattern where small and medium-sized enterprises can get ease of access to brand endorsements from celebrities.”