Crypto Awareness in Africa: An FTX Approach by Cleo Onyango -

FTX.COM is a cryptocurrency exchange built by traders, for traders. It offers innovative products, including industry-leading derivatives, options and volatility products, tokenized stocks, prediction markets, leveraged tokens and an OTC desk. It has grown quickly since its founding, becoming one of the most respected cryptocurrency exchanges in the world in less than 2 years. The platform offers user-friendly features which no doubt is attractive to both newcomers as well as seasoned professionals. This has seen the company’s market share rise impressively with it overtaking many of the major known players in the crypto world.

One of its most successful programs to date is the ongoing ‘FTX Africa Crypto Tour’. The tour is a promotional campaign targeted at 5 major African cities. The FTX Africa Crypto Tour will visit several African cities and provide people with the opportunity to improve their knowledge on crypto trading while bringing industry leaders and crypto enthusiasts together to discuss the various opportunities in cryptocurrency and blockchain.

The tour has no doubt proved beneficial to the brand on many fronts. It has provided an avenue for the platform to introduce many of its products, services as well as initiatives. This becomes even more beneficial when capturing new traders in these cities. And for existing users of the platform in these cities, the tour provides them with an opportunity to further reaffirm their loyalty to the FTX brand.

One ancillary benefit of the tour to FTX is the creation of organic content by participants. It has served as an opportunity for FTX to leverage word-of-mouth marketing when participants share their newly acquired knowledge with friends. This has helped maximize awareness in the cities it has been held. It will also have an inducing effect on traders around such cities.

The FTX Africa crypto tour which kickstarted its maiden edition in the city of Asaba, Delta state, is billed to run monthly through to December. Every month, the FTX team alongside industry experts will visit several African cities with a high concentration of crypto traders and enthusiasts. The FTX Africa crypto tour is an aggressive marketing approach that brings the platform directly to its end users right in their domain. While the rest of the world gives little credence to the African crypto market, FTX is rapidly endearing itself to African crypto supporters as the go-to crypto exchange. As the organisation itself admits, hosting these events provides it with the opportunity to showcase itself as a committed partner in touch with its African community.

The success of #FTXAsaba, #FTXEnugu and most recently #FTXPortHarcourt has no doubt increased buzz around the FTX brand. At each of the concluded city tours, FTX provided information on several aspects of cryptocurrency. Experts took time to carefully explain crypto-related terms and concepts like Defi, Blockchain technology, options, industry-first derivatives, Futures, leveraged tokens, etc. Also, retail and institutional traders were regaled with best industry practice tips to help them further harness the FTX platform.

Cleo Onyango is a Kenyan based crypto analyst.