AT3 Resources, a specialised communications and events consultancy partnered with Brand Leadership and Open Squares to organize the first physical Brand Africa awards in Lagos, Nigeria. The event which was held at the Grand Ball Hall, Eko Hotel & Suites on Africa day; 25th May 2022, had in attendance corporate and industry leaders to celebrate Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa.
Now in its 12th year, every year on or around Africa Day, 25th May, Brand Africa releases the results of the survey conducted by Geopoll and Kantar, on the most admired brands in Africa based on a survey across 29 countries; this represents approximately 85% of the continent’s GDP and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.
This year, brands like Dangote, MTN, GTbank, Coca-Cola, Glo, Jumia, and Nasco were among the Top 100 brands in Africa. However, DStv, consolidated its position as the #1 African media brand while Channels TV led as the #1 Nigerian media brand in a category that is fast going digital and mobile. Meanwhile, Coca-Cola, which has been in the Top 5 for 10 consecutive years, is the #1 most admired brand in Nigeria. Overall, South Africa’s MTN, emerged as the #1 African brand while GT Bank emerged as the most admired financial services brand for the third consecutive year. Also, the Nigerian doyenne of marketing, founder and chairman of Troyka Group, Dr. Biodun Shobanjo and GT Bank’s Group CEO, Segun Agbaje, were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.
Giving a keynote speech during the event, Founder and Chairman, Troyka Group, Dr. Biodun Shobanjo, said: “It’s an honour to be recognised by the organisers of this credible award event. It is also a delight to have ventured into this rewarding profession and to have led the best consumer campaigns that have provoked consumers to act and enhanced the reputation of brands in Africa.
“The Brand Africa survey is an awakening for advertising and marketing communications professionals to create campaigns that once again stir the hearts of the consumers. When we creatively get consumers to feel something about a brand then we would have successfully created advertising that resonates”. Dr. Shobanjo concluded.
Giving her closing remark at the event, CEO and Founder, AT3 Resources, Tosin Adefeko, said: “Today presents an opportunity to celebrate African brands, African Leaders, and African corporates who continue to contribute their quota to the economy via a brand led agenda. I am excited that African brands are now taking charge towards fulfilling the African Union agenda for a peaceful and prosperous Africa.
“The Brand Africa event is in its 12th year but the first in Lagos so it is an honour and privilege for us at AT3 Resources to curate, co-ordinate and provide strategic counsel to the Brand Africa team; strategic communications and media interventions form the core of our offerings to stakeholders in the Nigerian market and platforms such as this give us opportunities for expression.”
The 2022 Brand Africa 100: Africa’s Best Brands event was supported by the Central Bank of Nigeria, South African Tourism, NQR, Africa Media Agency and BCW Africa.