By the end of September, LinkedIn will say goodbye to Stories, this decision comes almost a year after launching the feature in October 2020.
This was announced on Tuesday by Liz Li, the senior director of the product who also said that the reason for taking the step is because LinkedIn learned users just didn’t want disappearing videos. “In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” Li said. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”
LinkedIn users prefer having their professional posts and videos stay on LinkedIn, and not have them disappear every day.
Like Twitter took off Fleets in July after observing that users didn’t accord the expected traffic it hoped to gain from incorporating short-timed videos, the same fate befell LinkedIn. Both companies since launching stories saw no increase in the number of users joining several conversations on their platforms.
However, taking off Stories does not halt LinkedIn from performing successfully in the already professional niche it has created. Like Twitter still buzzes after taking off Fleets, no doubt LinkedIn would too.