Have you ever purchased a product or patronised a service simply because a well-known person or celebrity you admire used or endorsed that product or service? That was Influencer Marketing at play. Influencer marketing is a popular but often misunderstood term. At a fundamental level, Influencer marketing is a type […]
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Ecobank expands business account package
Ecobank said it has combined its account solutions to commercial banking customers to provide a single complete package at the point of account opening that will make account relationships easier for customers and intending customers. In a statement on Friday, the bank said the package called ‘The Business Account’, would […]
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#AfriTECH2021: Organizers announce NCC, NITDA, GBB, Zoho, others as sponsors
Africa Tech Alliance Forum 2021 (#AfriTECH) has received support from the Nigerian Communications Commission (NCC), National Information Technology Development Agency (NITDA), African ICT Foundation (AfictF) and InnovationBed.Africa. The programme will be sponsored by Zoho (Platinum sponsor), Rack Centre, CloudFlex Computing Limited Digital Encode, Galaxy Backbone Limited, Notion Technologies, NewWave Ecosystems Limited […]