Africa’s biggest telco, MTN, joins global companies in the metaverse by purchasing 144 plots of land in Africarare, Africa’s first Virtual Reality metaverse featuring digital land. The amount paid for the land is unknown but we know it has an overall area of 12x12m.
This is according to information from the company’s website and social media handles. The new purchase is in line with MTN’s transitioning efforts to go from just being a telco to a tech company.
Bernice Samuels, MTN’s Group Executive for Marketing expressed excited at the purchase and reiterated that it was part of the company’s effort to further stay ahead of technological and digital changes.
“This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement.”Bernice Samuels, MTN Group Marketing executive
Through its presence in the metaverse, MTN intends to increase its customer attractiveness through a series of experiences merges with consumer passion points like gaming and music.
Ubuntuland is an Afro-themed metaverse developed by Africarare and Mann Made Media. It is set to showcase some of the nest of African art, fashion, entertainment, sports, tech and creativity.
The term “metaverse” has existed for a long time, but few people knew what it meant until Facebook’s recent rebranding to Meta. That episode sparked a fresh surge of interest in the Metaverse and what it is about.
Global companies such as Meta, Microsoft, Nvidia and Square have made moves towards establishing themselves in the metaverse.
With MTN’s foray into the metaverse, it can be said that the concept has found its way to the concept and MTN is responsible for bringing closer to home.